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Privacy Policy



Privacy Policy

LUX LED Lighting, a division of Gold Crest, LLC, a California limited liability company (“LUX”), is committed to respecting the privacy rights of its customers, visitors, and other users of the https://www.luxledlights.com website. LUX created this Privacy Policy (“Privacy Policy”) to give you confidence as you visit and use these brand websites, and to demonstrate LUX’s commitment to fair information practices and the protection of privacy. 

LUX reserves the right, at any time and without notice, to add to, change, update, or modify this Privacy Policy, simply by posting such change, update, or modification on this website and without any other notice to you. Any such change, update, or modification will be effective immediately upon posting on this website.  By using the website, you are accepting the practices described in this Privacy Policy. These practices may be changed, but any changes will be posted and changes will only apply to activities and information on a going forward, not retroactive basis. You are encouraged to review the Privacy Policy whenever you visit the Site to make sure that you understand how any personal information you provide will be used.


Effective January 1, 2020, the California Consumer Privacy Act (the “CCPA”) provides that California residents, when making a verifiable consumer request, may request that a business subject to the law that collects consumer personal information to give consumers access, in a portable (if feasible) readily usable form, to the specific items and categories of personal information that business has collected about the consumer, the categories of sources for that information, the business purposes for collecting the information, and the categories of 3rd parties with which consumer information is shared.  California residents may submit a request for deletion of information. We will never charge you or provide services of less quality if you choose to exercise your rights under the CCPA, unless the deletion of information at your request impairs our ability to provide those services.

We do not sell your personal information.

We use your personal information solely for our own business purposes.

Under the California Consumer Protection Act you have the right to request the following from businesses that disclose personal information for a business purpose:

(1) The categories of personal information that the business collected about you; and (2) The categories of personal information that the business disclosed about you for a business purpose.

You have the right to request a business delete information collected from you, subject to certain exemptions, such as information necessary to provide services you have requested, or to comply with any legal obligations.

You have the right to be protected from discrimination for exercising your rights under the CCPA.  If you exercise your rights under the CCPA, no business may discriminate against you by: (1) denying you any goods or services; (2) charging you different prices or penalizing you; (3) providing you with a different quality of goods or services; (4) suggesting that you will receive a different price, rate, level of quality of goods or services. 

For additional information on any of the foregoing, or to submit a request for personal information under the CCPA, please send an email toinfo@mightybright.com with “CCPA” in the subject line. Please understand that we will then need to verify your identity and your residency in California before providing you with any information required by the CCPA.

Additional CCPA Disclosures:

We do not sell your personal information to 3rd parties.  However, we do allow 3rd parties to collect information through our services for the business purposes we describe in Section 5 and Section 8 of our Privacy Policy.

 Types of Information Collected

(a) Traffic Data Collected. LUX automatically tracks and collects the following categories of information when you visit both websites: (1) IP addresses; (2) domain servers; (3) types of computers accessing the website; (4) types of web browsers used to access the websites; (5) access times; (6) browser language settings; (7) operating system used; and (8) accessed pages (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on these websites. LUX also use “cookies” to customize content specific to your interests, to ensure that you do not see the same advertisement repeatedly, and to store your password so you do not have to re-enter it each time you visit these websites.  Cookie and tracking technology are also useful for gathering information such as browser type and operating system, tracking the number of visitors to the websites, and understanding how visitors use the websites Cookies can also help customize the Sites for visitors. Personal information cannot be collected via cookies and other tracking technology; however, if you previously provided personally identifiable information, cookies may be tied to such information. You can use your browser settings to instruct your browser to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies you may not be able to use all portions of the websites.

(b) Personal Information Collected. In order for you to access certain services and to purchase products that LUX offers on these websites, LUX requires you to provide certain information that personally identifies you (“Personal Information”). Personal Information includes the following categories of information: (1) Contact Data (such as your name, mailing address, and e-mail address); (2) Financial Data (such as your account or credit card number); and (3) Demographic Data (such as your zip code, age, and income). If you communicate with us by e-mail, post messages, or otherwise complete online forms, surveys, or contest entries, any information provided in such communication may be collected as Personal Information.  

Uses of Information Collected

(a) Use of Information. LUX uses Contact Data to send you information about LUX products and services, or promotional material from some of LUX’s partners, or to contact you when necessary. LUX uses your Financial Data to verify your qualifications for certain products or services and to bill you for products and services. LUX uses your Demographic Data to customize and tailor your experience on these website, displaying content that LUX thinks you might be interested in and according to your preferences. 

(b) Sharing of Information.  LUX shares certain categories of information it collects from you in the ways described in this Privacy Policy. LUX shares Demographic Data with advertisers and other third parties only on an aggregate (i.e., non-personally-identifiable) basis. LUX also shares Contact Data and Financial Data with its business partners who assist us by performing core services (such as hosting, billing, fulfillment, or data storage and security) related to operation of this website. Those business partners have all agreed to uphold the same standards of security and confidentiality that LUX promises to you in this Privacy Policy, and they will only use your Contact Data and other Personal Information to carry out their specific business obligations to LUX. If you do not want us to share your Contact Data with any third parties, please email us at sales@luxledlights.com.

or select the “opt out” box in the online forms, but please understand that such a request will likely limit your ability to take advantage of all of the features and services offered on these websites. In addition, LUX maintains a procedure for you to review and request changes to your Personal Information; this procedure is described below.  Third-party websites or services linked to the websites are not covered by this Privacy Policy. These websites may collect personally identifiable information about you and place a cookie on your browser. LUX is not responsible for the privacy practices of the third-party websites and companies or what they do with your information. You should make sure their privacy policies are acceptable to you.

(c) User Choice Regarding Information. You may choose not to provide LUX with any Personal Information. In such an event, you can still access and use much of the websites; however you will not be able to access and use those portions of the website that require your Personal Information including portions necessary to be able to make purchases.

Confidentiality and Security of Personal Information. 

Except as otherwise provided in this Privacy Policy, LUX will keep your Personal Information private and will not share it with third parties, unless such disclosure is necessary to: (a) comply with a court order or other legal process; (b) protect LUX rights or property; or (c) enforce LUX’s Terms of Use. Your Personal Information is stored on secure servers that are not accessible by third parties. LUX provides you with the capability to transmit your Personal Information via secured and encrypted channels if you use a similarly equipped web browser. 

Ability to Access and Update Information

LUX maintains a procedure in order to help you confirm that your Personal Information remains correct and up-to-date. At any time, you may visit your personal profile on the websites. Through your personal profile you may: (a) review and update your Personal Information that LUX has already collected; (b) choose whether or not you wish for LUX to send you information about LUX, or promotional material from some of LUX’s partners; and/or (c) choose whether or not you wish for LUX to share your Personal Information with third parties. 

Lost or Stolen Information

You are solely responsible for safeguarding the secrecy of your password.  You must promptly notify LUX if your credit card, user name, or password is lost, stolen, or used without permission. In such an event, LUX will remove that credit card number, user name, or password from your account and update LUX’s records accordingly.

Public Information

These websites may contain links to other websites.  LUX is not responsible for the privacy practices or the content of such websites.  LUX also may make chat rooms, forums, message boards, and news groups available to you. Please understand that any information that is disclosed in these areas becomes public information.  LUX has no control over its use and you should exercise caution when deciding to disclose your Personal Information.

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